Product Description

"Gerber's books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal—of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture."
—Stephen M. R. Covey, author of the New York Times and#1 Wall Street Journal bestseller The Speed of Trust

"This book doesn't just describe great business principles—it MAKES business history. Your economic survival hinges on you reading this book!"
—Jack Canfield, coauthor of the New York Times #1 bestselling Chicken Soup for the Soul® series and author of The Success Principles

"Gerber is the master in giving us the essence. Every business begins small, then grows and endures in accordance with its founding principles. His new book scores a perfect 10!"
—Denis Waitley, author of The Psychology of Winning

"New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment."
—Dr. Ivan Misner, New York Times bestselling author and founder of BNI

"Entrepreneurship has been the high road to success and satisfaction for 200 years. In this book, Michael shows you how to start and build your own business better and more meaningfully than you ever thought possible. Good Luck!"
—Brian Tracy, bestselling author of The Psychology of Achievement

Product Details

• Amazon Sales Rank: #142708 in Books
• Published on: 2010-01-07
• Original language: English
• Number of items: 1
• Dimensions: .78" h x 6.34" w x 9.26" l, .79 pounds
• Binding: Hardcover
• 192 pages

Review

'Gerber's books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture.'
Stephen M. R. Covey, author of the New York Times and#1 Wall Street Journal bestseller The Speed of Trust

'This book doesn't just describe great business principles, it MAKESbusiness history. Your economic survival hinges on you reading this book!'
Jack Canfield, coauthor of the New York Times #1 bestselling Chicken Soup for the Soul® series and author of The Success Principles

'Gerber is the master in giving us the essence. Every business begins small, then grows and endures in accordance with its founding principles. His new book scores a perfect 10!'
Denis Waitley, author of The Psychology of Winning

'New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment.'
Dr. Ivan Misner, New York Times bestselling author and founder of BNI

'Entrepreneurship has been the high road to success and satisfaction for 200 years. In this book, Michael shows you how to start and build your own business better and more meaningfully than you ever thought possible. Good Luck!'
Brian Tracy, bestselling author of The Psychology of Achievement --.

From the Inside Flap
Before you launch your start-up, begin with Gerber

All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the sameservice in a perpetual cycle throughout the life of the business.

Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community.

Gerber's ten principles will help you to:

• Identify your company's essential "system"—its highly differentiated way of doing business that will be the cornerstone of your success
• Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate
• Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard thatformerly existed
• Instill a higher purpose that can moveyourself, your business, and your customers to greater levels of fulfillment and growth

From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.

About the Author
Michael E. Gerber is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls "the world's #1 small business guru," and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades.

Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please visitwww.MichaelEGerber.com.